web design news

The top result on Google gets over 36% of all clicks
A new study of Optify shows how important it is to get a high position in Google's search results. The top results get an average click-through rate of 36.4%. The number of searches and the cost per click for a keyword also influence the clicks. What does this mean to your search engine optimization activities?

What are the exact numbers?
According to Optify, the web pages on position one get a click-through rate (CTR) of 36.4%. Position 2 gets a CTR of 12.5%. The CTR's for position 3-10 are 9.5%, 7.9%, 6.1%, 4.1%, 3.8%, 3.0%, 2.2%. The top results get as many clicks as results 2-5 combined:

Surprisingly, position 11 gets slightly more clicks than position 10. That's probably because position 11 is the top result on page 2.

Google's new anti-spam algorithm against content farms released
There are two slightly different definitions of content farms, one type is sites that don't have unique content and they only reuse the content from other websites. The other type is websites that produce poor quality content in order to get high rankings for as many keywordsas possible. Therefore Google has released this update to counter act against websites that copy the content from other websites who often ranked higher than the original website owners. That's the reason Google released this new additional  algorithm update.

This new Google algorithm update has been long awaited, we at HSComs have repeatedly been explaining to our clients the importance of quality unique content to attract and keep thier website users interest in their products or services as a first goal and now with Google's update we can confirm this to them.

The Key to a successful online business
nowadays to start an online business is more realistic. With many types of Content management systems (HScms ver2.05 ) and great value for money, you can create your online business at no time at all. Make sure you have clear to read web pages, navigation friendly menus, fast loading pages, search engine optimization plus providing your uses to with all the capabilities to earn their trust are the keys in establishing a successful online business. Obviously taking into account you have a great product or service. My next post will go in detail with each section. Stay tuned!

User-friendly URLs
The importance of user-friendly URLs, are firstly easier to be indexed in Search engines plus easier to be remembered by users of the site. For example www.cyprusdeals.net/cyprus-doctors  or www.cyprusdeals.net/cyprus-hotels can easer be remebered than having a parameter URL.

Google confirms Speed as ranking factor
Google has confirmed that they use page speed as a ranking factor. Indeed, the load-speeds are about to become the ultimate criteria for search ranking performance, and that this will cause major ranking damage to the average website.

Will your website drop in Google's search results? 

It's no great secret that the average visitor's attention span is five seconds or less, and that long loading times do tend to make users hit the back button. And that's exactly where Site-Speed comes in.

HSComs has the solution for you. Not only will you remain and improve your ranking position, but you will also boost your sales with customers staying longer on your website plus better user experience due to the speed increase.

Mobile Platforms
The mobiles increasing  importance, means  more website will be  developed for mobile  platforms. Resulting in sites with  greater usability.

The Future is in Web Applications
The next big application will spring from small developers, not big brands. The time is right to launch your own web application and take on the big boys. 
If you focus 100 per cent on supporting your customers, it won’t be long before you join the proud ranks of the web entrepreneurs. 
(Source: .NET Magazine)