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  Category Archives for SEO
PPC Marketing Campaign

What are the Reasons that Cause a PPC Marketing Campaign to Fail?

PPC Marketing is a great way to generate leads and upsurge your ROI. On the other hand, without a clear perspective or proactive trials in place, there are chances that the PPC campaigns might fail. Here we have listed a few reasons, as stated by a professional SEO company, that might cause the failure of […]

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How Do You Create An Effective Backlink?

SEO is all about building links. Though many claim that link building is spammy and out-dated, it is the sure way to upsurge your overall website traffic. No matter, if you are trying to increase the traffic of an existing blog or a new blog, you need to build a lot of quality links. This […]

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Technical SEO

How Important Is Technical SEO?

Technical SEO means a lot for any website, as it improves the technical aspects of a website to help with improvements in page ranks in the search engines. This will make a website fast, easier to crawl and understandable by the search engines. Search Engines look to offer the best results for their users query. […]

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Old Content

What Should You Do With Your Old Content?

It is a challenging task to write a blog post. It involves a lot of effort to create a blog, and a proud moment after you have created a quality blog. There is no way that you are ever going to throw these blogs away from your website, right? But, what should you be really […]

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PPC Audit

How do I do a PPC audit?

It is essential to carry out a PPC audit for any client to ensure maximum efficiency for their ad accounts. This Auditing process will help discover the various opportunities that will ensure best conversions for the clients. Even small tweaks can make a great difference. Here’s what you should be looking for when conducting a […]

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How Do You Rank In Featured Snippets?

Featured snippets, also known as ‘answer boxes,’ appear above the organic search results on page one. Google answers your search query, with a snippet containing the information relevant to your question, above other links. Hence they are commonly referred to as “position zero.” Featured snippets help the website owners to get more traffic easily even […]

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Google SEO

How Do You Write Good SEO Content?

Google is keen on delivering the best results for every search. So, it is not a wonder, if your website is being inspected for user behaviour. As Google ranks your site based on what your visitors like, not what they see. You just can’t throw a bunch of words and expect users to like it! […]

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Professional SEO Services That Work in 2019

Want higher rankings? No matter what you may have heard, SEO is not dead, research has concluded that organic traffic from Google and other search engines convert more new customers than any other online marketing channel. So, contact a reputable search engine optimisation company who plan targeted SEO Campaigns that drive maximum traffic, leads, and […]

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Powerful Reasons Why a Chatbot is a Must-Have in 2019 for Your Business

Why Are Chatbots a Must-Have in 2019? A well-optimized chatbot can be a great addition to a company’s website. It is an intelligent virtual assistant for your website that will help to boost your conversion rates. Did you know as per statistics more than 75% of businesses will have Chatbots by 2020? Not only this, […]

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SEO Statistics

SEO Statistics to Look On For Successful 2019

Google’s heavily investing to be the best. SEO are trying to adapt to changes that follow. That’s how SEO trends are born. Research says, growing SEO has been named by 61% of companies as their biggest priority for 2018. Other key findings of this research have shown that generating website SEO traffic has been the […]

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Ranking in Google’s featured Snippets

A Comprehensive Guide to Rank in Google’s Featured Snippets

Getting to the number one spot of Google’s organic search results is an uphill battle. But just because it’s hard, doesn’t mean you can’t win. Featured snippets in search! Even if you’re not in the first position of Google’s search result, you can outrank it with featured snippets. A featured snippet is also called as […]

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Responsive Web Design

Why Responsive Web Design is good for SEO?

AdWeek survey mentions that, “Consumers now spend more than five hours a day on their smartphones.” While BrightEdge says that “51% of customers say that they use mobile devices to discover new brands and products and 69% of smartphone users expressed that they are more likely to buy from companies with mobile sites that easily […]

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How Do I Dispose of Old Blog Posts?

Writing a Blog Post is a challenging task, and it requires ultimate hard work. But what is your reaction when it comes to disposing your old blog posts that you have spent your quality time researching and writing? You’ll be exhausted right. So, what can you really do with those blog posts that are really […]

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How Can I Boost My YouTube Channel?

Here is some interesting YouTube Statistics, which proves that, it is one of the best platforms for online marketing services. On an average, YouTube gets about 1,000,000,000 mobile video views per day. “How to” videos on YouTube is growing at 70% year on year. The number of channels that earn six figures every year on […]

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Social Media

How Do You Attract People To Your Social Pages?

92% of small business owners use social media for their business and consider it to be an essential part of the marketing process. Why? According to a report, there are about 3.5 billion social media users. While Statista.com mentions that the most dominant social platforms are Facebook, YouTube, Whatsapp, Instagram. This indicates that social media […]

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Google’s mobile-first indexing

Every new website will be indexed using Google’s mobile-first indexing from July 1

Google had declared that mobile-first indexing will be enabled by default for all new and the old websites which were previously unknown in the SEO Search, from July 1, 2019. All the new websites have now begun to display the users and the search engines, the same content on the mobile and the desktop gadgets. […]

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Do Podcasts Help SEO?

According to Google I/O ’19, it would soon start exhibiting podcasts in the search results. Is this possible? Yes, it is possible. Google Cloud Platform’s speech-to-text service has been in existence since 2017, which is a sound proof to the possibility of podcast in SEO. An expert SEO consultant states that, earlier in 2019, a […]

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E-Commerce Lead Conversion

Simple Hacks to Improve Your E-Commerce Lead Conversion Rate

It takes a lot of effort to scale up an e-commerce store. If you are reading this, you are already going through this, and you are looking up to improve on your conversion rates. Here are a few tips offered by an SEO specialist that will help increase the E-commerce conversion rates – Track your […]

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SEO Cyprus

How Can I Improve My Blog SEO?

SEO is complex and it is hard to figure out even for the experienced SEO experts. It is because – there is not much information available as to how the search engines actually rank the pages. While Google’s ranking algorithm is still a mystery. All the practices that we follow for SEO now, solely depends […]

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Blogging Strategy

Common Mistakes to Avoid in your Blogging Strategy

Blogging is the most powerful tool of any SEO marketing strategy. It helps portray the persona and the core value of the brand.  A personalised blog with long-tailed keywords is the easy and convenient way to build a sustained relationship with the existing and prospective customers and to help with the Google ranking. Most SEO […]

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Image Optimization

Essential Image Optimisation Tips to Drive More Traffic

Image optimisation, is an important step under the search engine marketing umbrella, which makes the webpage more appealing. It also helps with a better user experience, results in a faster page load, and simultaneously helps with Google SEO ranking opportunities. Though the visual search technology has been taking a progress off late, the search engine […]

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Domain Authority

Simple Ways to Boost your Domain Authority

Gaining #1 rank on the Search Engine Results Page is the goal of any marketer! And to gain this position it is not merely enough to get ranked for certain keywords. There are a lot of other factors that is set to influence the rankings. One of those SEO strategies, which determine the rankings, is […]

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SEO Stratergies

Must Consider SEO Stakes for your Business

SEO is a pool of information, and fixing on the right SEO package for your business might be puzzling. As it will take months to portray positive results, and by the time you would have doubts if the implemented strategy is right. There are many companies, that are nervous about this, and they hesitate trying […]

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Curate Your Website with These Wonderful Tips

Curate Your Website with These Wonderful Tips

When you are thinking of adding a fresh look and feel to your place of work, why not rejuvenate your business website with the latest SEO Strategies? After all, your website is where most of your customers have their first interaction with your company. Is your website current and up to date? Here are a […]

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Search Engine Optimisation Cyprus

5 Easy SEO Tricks to Improve your Rankings

Search Engine Optimisation involves various processes that are meant to improve the ranking of webpages, and yes, sometimes it could be time-consuming. However, there are various small SEO optimisation tricks that will help boost your webpage rankings tremendously. Fix Crawlability & Indexability Issues: Making your website discovered and indexed by search engines is the primary […]

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Page Speed Tips

4 Tips to Improve your Page Speed and SEO

Amongst the various factors that search engines consider to determine ranking, page speed is an important parameter. This means that if your website is loading relatively slower than your competitors, your ranking in in SEO search will be affected. Here are 4 useful ways to improve your page speed: Image Compression: Image files of large […]

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link building

5 Link Building Techniques that are Effective in Improving your SEO

The most important ranking factor considered by search engines is links. It is known to almost everyone that Google takes backlinks into consideration to determine the reputation of any website. This is why link building is important. Link building is the process of different webpages or websites linking each other. These 5 link building techniques […]

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Professional SEO Cyprus

Featured Snippets – What is it and how Beneficial it is for SEO

Featured Snippets have become an integral part of the search engine results page and SEO marketing in general. Featured snippets are small cards of relevant information that display above the search engine results along with a link to the website. Top search engines such as Google and Bing both implement featured snippets for users to […]

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Common mistakes in keyword research

Watch Out for these 4 Common Mistakes you could make in Keyword Research

Keyword research is the foundation of any SEO marketing strategy. It is imperative that you find the right keywords relevant to your business for the best results. Before you begin your research, remember these 4 potential mistakes you could make in the process. Mistake 1: Choosing keywords not relevant to your business Some of them […]

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Customer posting their Reviews

How Customer Reviews help Enhance Conversions

With several businesses taking advantage of the internet space, customer reviews have become more important than ever. Majority of customers today depend on customer reviews for their purchase decisions, thereby ultimately influencing your business. Here’s how you can make the most of customer reviews to get more conversions: Get only Authentic Reviews: Make sure to […]

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