Google’s Diversity Update Gives Smaller Sites a Chance to Rank

Did Google’s Site Diversity Update Live Up to its Promise? On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity; because site diversity is something we can directly measure. A study on the effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords.

In conducting this study, Searchmetrics compared the results for a set of thousands of keywords from March 2019 with results from June 2019. This is good news for smaller retailers who now have an opportunity to show up for keywords that were once dominated by giants like Amazon.

For example: When you search for SEO service, Google is more likely to return up to three URLs from the same domain from the particular SEO website.

Did you know?

  • 52.3% of searches return unique domains for all positions.
  • 44.2% of searches contain two URLs from the same domain, which is up by less than 1% from before the update.
  • 3.5% of searches contain 3 URLs from one domain, down from 6.7%.
  • Zero results were found containing more than 3 URLs from one domain.

Final Recap

If you are looking to update your website to give you smaller sites a chance to rank, look no further than HSComs. Their SEO Specialists hold leading results in SEM, Social Media, and Web Analytics, thus maximizing your return (ROI).

Their SEO typically includes keyword research, On-site Optimisation and Off-site Optimisation, on-going monitoring, and visitor statistical reporting. SEO is all about maximising the returns for your online business. Our Partner is a leading SEO consultant in Sydney.