How does Mobile First Indexing work and how it affects SEO?
Lately, we have been hearing a lot about mobile first indexing as the developments in Google’s never-ending efforts to make the web reflect user searches more mobile friendly. However, there are a lot of confusions around business owners. Do you have to change everything? Anything? If you make site mobile friendly will that be good enough? In this post, we can check out what is mobile first indexing and everything you should know about it.
What is mobile first indexing?
Search engines like Google use the mobile version of your page for ranking and indexing. Since March 2018, Google started the process of migrating websites to mobile first index. However, keep in mind the mobile first index not just mean mobile only. There is still single index with both desktop versions and mobile. Mobile first buzz implies that once the site is migrated, Google will use mobile versions for SEO traffic.
What should I do about mobile first indexing?
There’s nothing to panic. The changes required are at the very earliest stage of testing and being rolled out gradually to websites which Google considers to be ready enough to have a minimal impact.
According to experts Search Engine Optimization Services, even with a totally responsive site, you should ensure the mobile page speed and loading time of your site are prioritised, and that images are optimised correctly for a better mobile experience.
If you have a separate mobile site, you should check the following for Google ranking:
Make sure your mobile version has valuable and high-quality content that exists on your desktop site. This can include videos, images, and text. In addition, ensure the formats used in mobile versions are indexable and crawlable.
The same structured data mark-up on desktop version should also be included in the mobile version. For SEO, URLs shown within structured data on mobile pages should be the URLs of the mobile version. Avoid any unnecessary structured data if it is not relevant to the specific content of the page.