Why Responsive Web Design is good for SEO?

AdWeek survey mentions that, “Consumers now spend more than five hours a day on their smartphones.”

While BrightEdge says that “51% of customers say that they use mobile devices to discover new brands and products and 69% of smartphone users expressed that they are more likely to buy from companies with mobile sites that easily address their questions or concerns

With more number of search queries coming from the mobile phones every day, this states the need of having responsive web design for websites. Despite this trend, there are many brands, which are still reluctant to offer a user-friendly experience for their visitors.

How does this help with SEO?

With Google’s stress on the mobile first index, responsive design has become more important for search engine marketing now.

According to a Study Conducted by Google, “61% of users would abandon the site right away if it wasn’t mobile optimised.” And failing to implement responsive web design in the website would result in Upsurge in negative reviews and bounce rates, Decrease the website traffic, Lose customers and sales.

Benefits of Having Responsive Web Design

  • After Google announced mobile-friendliness as a ranking signal, Responsive web design has just become a priority in the SEO optimisation This means if your website is not optimised, you competitor is sure to outrank you.
  • Eliminates Duplication – Most companies have been using two versions – one for website and other for mobile. At times, this will lead to duplication of content across both the website versions and there are chances that Google might penalise your website.
  • Responsive web design is sure to improve the User behaviour and traffic to the website. Google SEO aims at offering the best user experience to the visitors, so it ranks the website that has the highest domain authority.

As a website owner it is your duty to offer a user-friendly experience for the visitors, so implementing responsive design is a necessity.